WOLFSTREET
Created a logo inspired by the wolf and the spirit of the pack for a clothing brand named WolfStreet. The brand promotes strength and a healthy exercise lifestyle with a street aesthetic and a sense of community spirit.
WHY
This logo was initially created for the debut T-shirt designs during the brand's launch campaign. However, it soon evolved into the emblem representing the brand, adorning both the products and their packaging, showcasing the powerful imagery of the wolf alongside the brand name in the chosen typography.
CONCEPT
The logo draws inspiration from the commanding presence of a wolf, embodying the brand's strength and communal spirit. It resonates with fitness enthusiasts seeking community and inspiration.
LOGO AND SHIRTS
The back of the shirt features simple text and the brand name in orange, reflecting the energy and power of the sportswear brand, while the orange logo on black stands out on the front.
BACK DESIGN
ORANGE LOGO DESIGN
This logo version on white features black outlines. The back highlights the wolf in more detail, with the brand name framed. This design intensifies the wolf's presence despite the all-white look.
BACK DESIGN
